Has Zuckerberg invented a Twitter killer?
Meta’s new social network had already racked up more than 10 million sign-ups within seven hours of its launch, and attracted celebrities and politicians like Oprah Winfrey and Representative Alexandria Ocasio-Cortez, Democrat of New York.
But the presence of big-name advertisers such as Procter & Gamble and Ford points to the bigger commercial stakes in the fight between Mark Zuckerberg’s new platform and Elon Musk’s Twitter.
Meta is billing Threads as a “friendly” forum, but the social media giant is gunning for the blue bird.
Advertisers are watching closely, even if they can’t buy ads there yet.
Persons:
Zuckerberg, Oprah Winfrey, Alexandria Ocasio, Ford, Mark Zuckerberg’s, gunning, ” Martin Sorrell, DealBook
Organizations:
Procter, Gamble, Elon, Twitter, Meta, S4 Capital
Locations:
Cortez, New York